Website Marketing

So, you’ve got a website. That’s great, but you may be wondering where all those customers are? Simply having a website is not enough. There are literally billions of web pages out there on the net, so you need to give Internet users at least an outside chance of finding you. Your website needs to be marketed effectively to unlock the true (and huge) potential of the Internet for your business.

As experts of the Web, we can analyze and test a website based on an established set of standards that account for the website’s aesthetic value, scalability, functionality, ease-of-use, and main customer base.

After an analysis has been made, we then explore and present to the client a detailed list of the most efficient Internet marketing tools and methods available to them within the constraints of their budget. This type of service is pertinent to our company given the fact that a very large percentage of our clients are on a tight budget and can only afford to take advantage of marketing efforts that are targeted directly at their desired demographic.

We have all the know-how and expertise required. We’re creative, proactive and passionate about results – and our results speak for themselves. Our Search engine optimization (SEO) process improves the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Our search engine optimization strategies involve the following methodologies:

  • market research
  • keyword research
  • on page optimization
  • site structure
  • link building
  • brand building
  • viral marketing
  • adjusting
  • staying up to date